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Jennifer Aniston is launching her own beauty brand, having recently revealed to fans that she was working on a new project.

The Friends star had posted pictures of herself taking part in a photoshoot on Instagram, and added the cryptic caption: “Something’s coming.”

She tagged an Instagram account which was called LolaVie, and the public trademark for LolaVie suggests that she is about to debut a line of beauty products. According to documents obtained by Page Six, an application was filed to trademark the name “in the areas of face and body lotion, shower gel, candles and hair care” in July 2019.

LolaVie’s Instagram account features three uploaded images, including one of Aniston with her hair in her hands, another of a bamboo in a vase on top of a pile of books, and one featuring the caption: “09.08.2021”, alluding to the likeliness that the line will be released next Wednesday (September 9th).

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Aniston fans might recall that LolaVie was the name of the perfume the she released back in 2010, previously telling the LA Times of the original name choice: “It’s a long story and honestly it’s too personal to tell, but it has a special significance.”

The actress often shares her skincare routine and wellbeing habits, and co-founded her own haircare brand Living Proof in 2012, which she later sold to cosmetics giant Unilever, WWD reports.

She also holds the title of chief creative officer at Vital Proteins and has been the face of skincare line Aveeno since 2013.

Aniston joins fellow celebrities Hailey Baldwin and Ariana Grande who are also launching their own beauty brands this year.


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It’s happening: The “Friends” cast is reuniting for an exclusive untitled unscripted special on HBO Max.

Jennifer Aniston, Courteney Cox, Lisa Kudrow, Matt LeBlanc, Matthew Perry and David Schwimmer will return to the original “Friends” soundstage, Stage 24, on the Warner Bros. Studio lot in Burbank to celebrate the long-running series, which ended its run in 2004.

Sources close to the situation tell Variety the six stars will receive at least $2.5 million apiece for participating in the special.

The reunion has been hotly anticipated, with speculation about the HBO Max special swirling since last fall, just months after the WarnerMedia-created SVOD platform nabbed the streaming rights to the show from Netflix in a deal with Warner Bros. Television. All 10 seasons of the comedy left Netflix at the end of 2019, meaning that “Friends” has thus far not been available to stream in the U.S. this calendar year — at least, not until HBO Max launches in May.

The special, as well as all 236 episodes of “Friends,” will be available upon the streaming service’s debut. They will no doubt be a high-profile part of HBO Max’s appeal as it tries to attract subscribers. Though the sitcom aired its series finale over 15 years ago, third-party market researchers have said “Friends” was one of Netflix’s most-watched shows. And as previously reported, Warner Bros. Home Entertainment told Variety that sales of physical and digital versions of “Friends” have “roughly tripled” since news broke that it would be leaving Netflix.

“Guess you could call this the one where they all got back together — we are reuniting with David, Jennifer, Courteney, Matt, Lisa, and Matthew for an HBO Max special that will be programmed alongside the entire ‘Friends’ library,” said Kevin Reilly, chief content officer at HBO Max and president of TBS, TNT, and truTV, in a statement. “I became aware of ‘Friends’ when it was in the very early stages of development and then had the opportunity to work on the series many years later and have delighted in seeing it catch on with viewers generation after generation. It taps into an era when friends – and audiences – gathered together in real time and we think this reunion special will capture that spirit, uniting original and new fans.”

Ben Winston will direct the special and executive produce alongside “Friends” executive producers Kevin Bright, Marta Kauffman and David Crane. Warner Bros. Unscripted & Alternative Television and Fulwell 73 Productions are behind the program. Aniston, Cox, Kudrow, LeBlanc, Perry, and Schwimmer are also executive producing the special, with Emma Conway and James Longman on board as co-executive producers.


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